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DIY SEO course for small business owners
Introduction - What is SEO?
Understanding SEO and how it can help grow your business
Get your business listed on the search engines
Get your business listed on Google
How to add your business to Bing
Optimise your search engine listings
Optimising your Google My Business listing
Optimising your Bing Places listing
Analysing your website
Introduction to Google analytics
Setup Google analytics for your website
Introduction to Google search console
Set up Google search console
Setup your sitemap
Getting client reviews
Why Reviews are important to SEO and how to check your competitors Google reviews
How to get reviews on Google
How to get reviews on TrustPilot
NAP Citations
What are NAP citations?
Finding competitors industry directory listings
Mobile friendly websites and troubleshooting website error codes
Check if your website is mobile friendly
How to make your website mobile friendly
Understanding different website error codes
Website speed and security
Importance of website speed
How to check your website speed
How to improve the speed of your website
How to setup SSL security on your website
On page optimisation - Part 1
Identify your target keywords
Track your search engine rankings
what are LSI keywords and how to find them
URL optimisation
Title Tag Optimisation
Header Tag Optimisation
Optimise Internal site linking
Optimise your images for SEO
On page optimisation - part 2
Creating amazing headlines that grab attention
Linking to external authority content
Add buttons for social sharing
Blogging for business - Part 1
Importance of blogging for SEO
Getting ideas for your blog from your competitors
Create new blog posts
The importance of scheduling blog posts and how to do it!
Blogging for business - Part 2
How to Identify your blogs target market
Blogging for business target markets
Using video for SEO - Part 1
Importance of Video for SEO
How to setup your YouTube channel
Different types of videos and deciding which is best for you
Using video for SEO - Part 2
Optimising your videos for SEO
Transcribing videos to create additional content
Creating trust on your website
The importance of creating trust on your website
what are LSI keywords and how to find them
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